
The effects of industrialization and mass production have become apparent and unavoidable. The products of our everyday lives such as milk jugs, water bottles, wire hangers, egg cartons, milk crates, and even keys, have become materials whose affective properties can be expressed in new and imaginative ways. Through abstraction and repetition, the notion that these products should be used once and then discarded is challenged. This is a statement of (re)purpose, that the products that enter our daily lives should not be deemed obsolete so quickly. By redefining what these products can do, designers can extend the short productive life span in between Pre-consumer + Post-consumer periods. In this sense, adaptive reuse goes beyond recycling.
Unlike the notion of recycling, the intent of adaptive reuse is to repurpose. Repurposing uses no energy other than that required to spark the human imagination. The hope is to inspire viewers who experience this space to ask themselves if they're really done with the ubiquitous objects of consumer culture. The idea exists as a paradox that asks current and future designers to envision new products that aren't really new at all. This exhibition is an idea. A work in progress that looks at different ways in which repurposed products can be engaging spatially and affectively. It raises the possibility that if we are to question the intentions of design on the global scale we might be able to move beyond what designer Bruce Mau verily identifies as the highest order of success in design: banality.
PIE Studio Team:
Bannavis Andrew Sribyatta, Design Director
Michelle Sribyatta, Managing Director
Fabiana Godoy, Project Manager / Designer
Brennan Baxley Designer
Damian Ponton Designer
George Valdes Designer
Adrian von der Osten Designer
Special Thanks for the Installation:
Bridge Gallery Team, Maria Contreras, Rachel Ferrell, Daniel Godoy, Leslie Goldberg, Jose Gonzalez, Stephanie Guasp, Cecilia Hernandez, Stephan Knipschild, Martha Lopez, Carla Lores, Jamie Maloney, Emily Navarrette, Natalie Peraza, Alex Pina, Denise Ponton, Ali Qureshi, Nicole Richner, Azra Samiee, Bruno Sanabria, Glen Santayana, Jeanelle Seriane-Consuegra, Jovanna Suarez, Michael Valdes